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Why Google Hates Mobile Search | ||
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While Google will posture and embrace the mobile usage increase that continues to sprial upward, they internally are not very welcome to it.
Google now positions itself as an advertising company, not a search firm. Used your cell phone to search lately? If you use Google, whatever results you enter are most likely the same for PC-based search. No big deal, right? But the problem is, most search on mobile devices are not for AdWords sponsored results, such as "Nike Shoes". Instead, it's someone looking for a Quizno's nearby. Mobile search is Hyper-Local, and all the Major search engines know that they are not as effective in delivering the granular details that local-based search vendors can. The biggest player of the local search vendors are the SuperPages and YellowBooks of the world. Since they can now offer a call to click service, Google has effectively been sliced out of the growing local revenue pie. And we all know the Google Machine can't let this happen right? So what can Google do? The first thing that comes to mind is for Google to buy out one of those entities. Problem is Verizon owns SuperPages and would be extremley idiotic if they were to sell off their stranglehold to a competitor. Yellowbook might be an option, but after Google consumes them, that brand could be erased from history, and I don't think that will happen as well. So who's left? It's all the local focused sites such as Louisville Mojo or Santa Fe who have the biggest potential to Google. So as these sites continue to serve up the most relevant information to their localities, the Google Machine watches patently, ready to pounce at a moment's notice, when an opportunity presents itself. Enjoy the ride, Paul Bliss |
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